On the Audio Signals Podcast, I, Marco Ciappelli, discuss with Dr. Rebecca Wynn the transformative power of storytelling in bridging technology, cybersecurity, and human experience.
Guests: Rebecca Wynn, Host of Soulful CXO Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/rebecca-wynn
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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
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Episode Introduction
In the latest episode of the Audio Signals Podcast, host Marco Ciappelli takes us through the fabric of storytelling in our hybrid analog-digital society. The guest, Dr. Rebecca Wynn, hosts the Soulful CXO show on ITSP Magazine Podcast Network, a series that focus on the crossroads of technology, business, and humanity.
Dr. Wynn, a seasoned CISO and cybersecurity strategist, brings her unique perspective to the conversation, discussing the significance of storytelling in technology and cybersecurity. As technology integrates deeper into our lives, Marco emphasizes the crucial role of storytellers in breaking barriers and fostering shared experiences. He introduces Dr. Wynn, highlighting her experience and the premise of her podcast, Soulful CXO.
The show is presented as a platform for authentic discussions, sharing the good, bad, and ugly of professional journeys to emphasize that no one is alone in their struggles. The dialogue opens with a fundamental question: What does CXO mean? Dr. Wynn elucidates that CXO stands for various chief officer roles, with the 'X' representing different executive positions. She explains that the "Soulful" aspect of her show title refers to bringing out the heart and soul in each story, resonating with the essence of being human. Marco probes into the transformation of cybersecurity from a purely technical field to one that recognizes the human element.
Dr. Wynn shares her personal narrative, emphasizing the importance of embracing one's struggles and learning from them. She insists that life's challenges have shaped her approach, leading her to create a space where leaders and experts can share their authentic stories without fear. The conversation takes a turn towards transparency and openness, discussing the changes in societal expectations from leaders. Dr. Wynn mentions that her guests often feel at ease sharing their stories on her show, creating a sense of safety and community. She draws a parallel with Oprah Winfrey's approach, focusing on empathy and understanding rather than sensationalism.
The episode encapsulates the essence of storytelling in our times, portraying it as a tool for connection, learning, and growth. Dr. Wynn's insights into the intertwining of humanity with technology and cybersecurity underscore the evolving nature of leadership and communication. As the episode concludes, it becomes evident that in the world of AI and technology, the human story remains the most compelling narrative of all.
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Resources
Soulful CXO Podcast: https://www.itspmagazine.com/the-soulful-cxo-podcast
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Please note that this transcript was created using AI technology and may contain inaccuracies or deviations from the original audio file. The transcript is provided for informational purposes only and should not be relied upon as a substitute for the original recording, as errors may exist. At this time, we provide it “as it is,” and we hope it can be helpful for our audience.
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[00:00:00] Marco Ciappelli: Hello, everybody. This is Marco Ciappelli. You are on the Audio Signal Podcast, one of my two ventures on ITSP Magazine Podcast Network. And on this one, I try not to talk too much about technology, artificial intelligence, and all those funny things and how they relate with society, but it's it's gonna be hard.
It's always hard not to talk about that, especially because now Artificial Intelligent Generative AI has become part of the storytelling. We've seen it in the news, people are worried about it, and people are taking advantage of it. So we'll see where our conversation brings us today, but I'm excited because I have a fellow podcaster with me, Dr.
Rebecca Wynne, if you're watching the video. She's right there. And if you're listening, you're going to hear her voice in a second. She has a podcast now on ITSP Magazine and it's called the Soulful CXO. So we'll figure out what that is and what it means and I'm excited because She actually is not a beginner at all.
She's experienced , and she's definitely a storyteller because you need to do that in your business, no matter what that is. We all made a story. So we're going to listen to Rebecca's story and we're going to start right now. Rebecca, welcome to the show.
[00:01:21] Rebecca Wynn: Thank you so much, Marco.
It's great to be on your show and to be here with your audience. As you said, I'm Dr. Rebecca Wynn. I am a Chief Cybersecurity Strategist, CISO award winning. You can go ahead and check me out on LinkedIn to go ahead and learn more about that. But as we're here today, I have the Soulful CXO podcast, which I'm really excited to talk to you today about.
[00:01:46] Marco Ciappelli: And we are excited to hear it. So we need to start by thinking that our audience on this show may not be the audience that I have on society and technology, but the finance society or other cyber security. So many people may actually even ask themselves, what does CXO mean? So maybe we can start with with that.
What is a CXO?
[00:02:09] Rebecca Wynn: So CXO, the X can be. As an E for a CEO, so Chief Executive Officer, which each of us is a Chief Executive Officer of our own life. But in technology, it might be a Chief Information Security Officer, so CISO. It might be Chief Information Officer, so CIO. Chief Financial Officer, Chief FO. But remember, we're all the CEO of our lives.
So really, the Soulful CEO is about all of us, the heart and soul of each and every one of us.
[00:02:41] Marco Ciappelli: Yeah, and we are full of acronyms too in our life, especially in our field of technology Um, but one thing that is important and then we dig it more deep into you know, the the media Podcasting which I often say it just come from radio It's just a digital version of it and and now everything is on the internet Anyway, even the fact we're doing the video right now, so there is different channel different media But Before we get to that, the reason why I'm very fascinated about your show and excited to have it on ITSP Magazine as well is the fact that, and we have seen this in the past few years, going from cyber security being a technology only IT field where everything is made with technology, resolved by technology, to actually understanding that there is a human element.
And As the human element, you tell beautiful stories and you try to bring That humanity out of technology. So tell me about that and how your career brought you to think this way, your
[00:03:50] Rebecca Wynn: experience.
Well, I think actually life has brought me through that. I am definitely one who is definitely been in the school of hard knocks.
Um, I tell people I have a flat forehead because I fall on my face enough. Um, it's funny cause people talk about, do you have all these degrees? I would tell you, I earned every one of them with. sweat and tears и плач. If people had to read their book once, I had to read it probably five times, write notes, everything else.
One of the things I did is, I saw that struggle. I saw a struggle where things weren't always easy. I also saw my life where there was a lot of things that I was good at. And, but what do I want to actually do for a career? I have a lot of different loves, a lot of different things. And what I mean by loves is I would say natural passions.
Animals is a natural passions. I professionally play trombone here in the Valley. That's a natural, um, passion of mine. I've always been on STEM. So science, technology, engineering, mathematics. But with that. I've always been one who's been, what's going on with you? No, you do not want to sit next to me in an airplane unless you want to go ahead and talk to me and talk to me about stories.
That's been natural for me. And it's been later in my career now, I think more when I started being on shows, being on podcasts and being a panelist where I thought they were really dry. And I remember in the audience they were really dry, but I'd like to hear about your struggles because that's what resonated with me knowing that I wasn't alone in the world.
So that's what started me out on looking about how can I make a bigger impact to show people you're not alone in the world. It's going to be okay. And if I can do it and make it to the other side, you can too. So that's what led me to be actually doing Soulful CXO where, as you said, my guests are only guests who are willing to talk about the good, the bad, and the ugly, and that it's going to be okay.
Because I made it and here's the lessons I learned and through that, that's the way we do it. And I'll tell you, there was even a couple shows back with Carolyn Wong where she announced on my show that she had been let go. You don't always hear leaders who omit that, yeah, they got laid off. I've been laid off as well too before.
But you don't always hear us talk about that. So it's those real stories where it happened to us. You're not alone.
[00:06:15] Marco Ciappelli: Yeah. And, uh, talking about that and welcoming the dogs to the show, welcome to the show. I have mine. I'm just waiting for mine to start talking too. Um, the importance of being, or being, um, open and transparent, and it's something that our society is not being keen to allow, right? And, and in a way is still not doing it.
When I look at Uh, social media and how everything is constructed there. Living the perfect life like the glossy magazine, the model and the location. And now it's everybody can make that with AI again. But then I also know for a fact that you said that everybody's. Bottle in something, right?
So we try to put our best picture there and before we just couldn't put the truth out there And now I feel things are changing I think leaders are being more respected when they are not only more human but more Understanding. So what what's is that easy for you to bring that out of people you think like you're just you know listening and they are happy to To express themselves.
[00:07:33] Rebecca Wynn: Yeah. It is pretty amazing when I sit down and talk to people, they're like, I just feel like it's a safe space for me to talk to you. I actually had a person say this in print. So as you're the Oprah Winfrey of cybersecurity. And when I speak on stage, they always call me the Melissa McCarthy of cybersecurity.
Because when I speak on stage and doing public speaking and keynote, I tell funny stories and a lot of times are by myself. And I think if you can laugh at yourself. It helps. Um, but you're right. When I have people in my show, they just feel open, warm. They feel like it's a safe space to go ahead and be able to share those.
And I think a lot of people wanted to have a safe place to say those, and now they can. And I'm just glad that they've They say along those lines versus like the Barbara Walters. I don't want anybody to have to cry on my show, but I want people to feel free to be able to tell their story in a safe place and know that the audience is an audience that's going to receive that well and use it as encouragement.
To go ahead and move forward because like you said we're dealing with a lot of stress a lot of strife And it's a great time in our environment right now because being able to talk about issues and struggles Is okay Um, and yes, welcome to the world to Yanis who's now protecting me from the outside bad forces
[00:08:50] Marco Ciappelli: Which is probably a postman or something like that, yes Oh, well, so, uh It's kind of funny as it makes me think like you talk about a safe space, but, and then you, you're actually, you know, obviously it's not a studio of a psychologist or a psychiatric doctor where you can open up and there is something that cannot be shared with the outside world.
It's actually a safe space knowing that there is an audience out there, hundreds of people, if not thousands of people listening. So it makes me feel like we all have this need to share these stories. First of all, but I feel like the motivation often is that we need to tell stories so that maybe people can learn from our mistakes.
And I, I like to assume that we are all inherently good. Most of us, nobody gets up in the morning and say, I'm going to be evil today, except for Dr. Evil, maybe. And. And maybe say, look, I've gone through this. You don't have to. Sometimes there's nothing we can do about it. But still, sharing that with an audience, and knowing that maybe even you make the difference in one person's life.
For me, that's why I love to... To be that person to to have this conversation. So is that what motivates you as well?
[00:10:09] Rebecca Wynn: Yes, I think there's been times too even as me as a chief inmate security officer where i've really been in a hostile environment Super toxic was not good for my mental health was not good for my physical health whatsoever And being able to have mentors out there like Teresa Payton or Jim Roth to reach out there and like saying, Hey, am I nuts here?
What is going on? And being able to, to walk through that and being able to, to hear them say, you know, sometimes it's okay to walk away. Your health and wellbeing is so much more than that. And then I was thinking. I'm having those one on one conversations, but I can have a global impact and how I view the world.
If you can go ahead and have a positive impact on a life, that's not just that life. That is a ripple effect around the world because you're able to positively impact them. And it's a generational. impact, which is important to me. And I'll just do this briefly. I literally went ahead and it was, I was in grad school.
And this is probably what led me down this path even more, even though it was already that way. I've always been a studier, like I said, I've had to study very hard, pay for my college. So I wanted to go ahead and make sure I got the dollars worked. I saw a person on the bus stop and I walked past and in my heart I knew something was wrong and I went ahead and I said, are you I went ahead and I talked to her for an hour and a half walked her then to the health center and then it was about a year and a half that I ran into her and She goes do you have a moment to talk and I said sure I was late to class But I'm always gonna have that moment to talk.
I knew she needed to talk. She pulled me to the side and she goes I was on my way to kill myself, but you take, you took a moment to see me, to listen to me, and to help me get help. That's always resonated with me, and those type of stories have run into my head. Life several times, just seeing that there was a strong need and listening to my heart.
And please, if you're out there and you're in that situation, there are great help out there. So please go ahead and call the hotlines, things along those lines, and please go ahead and get help. But people need to be able to be seen, heard, and know that they're not alone. This is a journey we're all on.
And no one out there has a perfect journey whatsoever, but a lot of people give you the appearance that they have a perfect journey. And that's why I have the type of guests that I have on to go ahead and say that, you know, we don't have it perfect either. And we need encouragement. And we have people around us that encourages and we listen to podcasts like Rebecca's and others as well to get our encouragement out there.
So Those are the type things that have actually, I think, also been in my journey to lead me where I am today. And then obviously to partner with people like you, who can help me expand that audience even more.
[00:13:09] Marco Ciappelli: I think you said something that I really love because I'm part of a mentor group.
And we talk about. Lateral mentoring and also mentee that become the mentor. So it's a two way, like you're the teacher and you are the student at the same time. And I think a lot of people tend to forget that when you go to a certain level, you become something with a C, CSO, CCO, like you, you came from somewhere where you needed the mentorship.
And you, you mentioned that in learning from each other, . I don't think anybody was born to be a storyteller. Some people may be more comfortable than others in telling and listening stories, but the importance of that and learning from that, I think it's important. How did you choose the podcasting form.
What is it about your background? I know you wrote books, so let's talk about that too. I mean, even if you write books that are not fiction, you're still telling a story to explain something. What made you think about, hmm, podcasting? I can be good at that. Is it because of speaker background or you just, you want to be a DJ?
What's the story there?
[00:14:23] Rebecca Wynn: No, actually Task Force 7 radio. That's on voice of America. They reached out to me to be on their show They got taped and I'd never done one before I was nervous as heck and I did that and again It was a conversation like this reached a lot of people was all voice on that and I'm like, this is really cool And I was a guest several times on their show and then I actually told them I said hey I'd like to be able to maybe co host a show just to kind of get my feet wet.
It never worked out Out that way. But then I started doing bright talk shows where I was on panels, then they gave me an opportunity to lead the panel. Then they gave me an opportunity to have their show. And then I was like, you know what? I should get over my own fear, uncertainty, and doubt and just give it a shot.
And, and so that's why I went ahead. So I think part of that is when I talk on my show about our authentic self and you hear Brene Brown and you hear Mel Robbins and people like that talk about too, but literally listening to your inner heart and where it's going to lead. Because one thing I find is that that inner part that keeps coming back around louder and louder.
and louder until you can hear it. But the one thing I will tell people, and obviously you're a mentor of mine too in podcasting, is a lot of people will go ahead and it's like, Oh, I'll just be a podcaster. It's a long journey. There is a lot of bumps and bruises, um, that you go through. I wish I would have known a little bit, or I probably would have worn football pads.
a little bit more than I first started. Um, but it is a journey. You learn every single day. Like I said, I have great guests. I learn from them all the time. I listen to my podcast by more than anybody else because there's so many life lessons that I personally need to learn. And I think it's interesting that every time I book a guest, I go, wow, those are so many great points that I need to personally adapt into my life.
So it's, I learned probably more than anybody else out there from my own podcast, uh, on my, you know, self discovery journey.
[00:16:23] Marco Ciappelli: I love that. I love that. And let's talk about to We, we mentioned that at the beginning about being, you know yourself as much as you can, and I, I feel like you, you are that kind of person.
I mean, I know you outside of this conversation so it, it's easy to even ask question 'cause I kind know already something about you. But the importance, even for what we do on, on this side, I feel like there are some people, sometimes they come to me and they say, well, I wanna start a podcast and I wanna be this.
person, this podcaster. I want to have that kind of show. And I'm like, that's probably not the best way to start. Like who, who do you want to be? So the importance of being yourself, I, I couldn't be anyone else. And I know I'm not. I'm not the, the perfect podcaster, but it's me and some people may like me, some people not with my Italian accent here and there.
How do you feel about that, about you, about the other podcaster that you hear and about the guests? Do you ever feel like guests are not really being themselves
[00:17:31] Rebecca Wynn: well, I tell you that I I've had, I've had guests on and, and in certain guests I did go ahead and do a prep, um, show with just because, you know, I've read a lot of the works, I've seen them and stuff like that, but maybe we didn't have a face to face.
And for me, I think it's important that we have a face to face before I sit down and have a chat. We had this great chat and then I'm having them on the show and I'm like, who showed? Up. It, I could tell that that whole, that whole veil. And it's like, I have my life together and I have the perfect website and I have the perfect job.
And I did it. And it takes me, you know, the shows are a little longer. I've had to cut them a little bit where I'm like, I have to break through that. And then I've also had the ones where like, Oh my God. I'm almost falling asleep on this show. Um, so the one thing I've, I've learned in those lessons is there are certain people that their, their books are really great.
Maybe their tidbits are really great, but to try and have them on a show for a half hour, 45 minutes, not the right platform. Maybe to go ahead and add them with four or five different speakers where you're going ahead and doing three minutes snippets of them together. But those are the kind of lessons I learned that way about people.
And when you talk about like myself, Like I like Brene Brown. I love her stories. Like she talk. I don't like everything that she does, but that style, that's how I talk. When I look at maybe Mel Robbins and people like that, their inspirations, I like the short versions of that, not the two hour versions. So when you talk about what are the type of things that they talk about that resonates with me, that's what I look like.
I am a unique human being and I literally can only be the best Rebecca I possibly can be. I've had enough. Issues in my life, trying to get over, trying to be what everybody else wants me to be. And every time I have struggles in my life, when I actually do a root cause analysis, sometimes I have to go ahead and seek professional help to work that out.
Is because I'm really trying to be someone else's version of me. And that's the one thing we talk about on the show consistently with the leaders that we've all had to work through that. And when I talk again, you are a leader of your life. You're the CEO of your life. So the show is for everybody, but every one of us had to work through.
Trying to be the best version of someone else's version of us. That's a common theme too. So if you are struggling with that, you're not the only one, but you can listen to the show and get some great tidbits. And it's when you look to a lot of these powerful speakers out there that you look for inspiration and stuff like that.
Even Oprah, they've had to work through that too. So I think that's interesting that that's a commonality with a lot of people, but it's interesting. We're the ones who will talk about it. We're the ones who will write about it. So that's why I think we also resonate with each other because we're, we've been on the journey.
We're open with that journey and we're still on that journey because you never get over that journey. You just go ahead and move on to another level of the journey.
[00:20:27] Marco Ciappelli: Yeah, that's true. I I really try to edit my own podcast listen to myself sometimes it's painful I heard story about actors that don't want to watch their own movies because You know, they'd rather do the performance and move on. And, but, but I think you, I think you can improve by doing that.
And maybe, maybe you're not, not going to be perfect. Because then you become the other person. You, it's not you, right. But you're done about. 36 podcasts, at least for your, uh, Soulful CXO show. And, uh, by the time we put this up, I'm sure there'd be another one or two out there. If you change something in term of the storytelling, either your technique to ask question or kind of the kind of question that you're asking, or even the kind of guests that.
You are envisioning for the future to have the story mature and grow or go in a different direction.
[00:21:30] Rebecca Wynn: Well, there's a couple things. Um, one, I get excited about the conversation as well, and I naturally speak fast. So it's trying to slow down my speech. Two, it makes it easier if someone does have to edit. I have a tendency to ask compound questions, so being careful of the compound questions, I still do it, but I'll try and do it only to two questions where I do more like two different sides of the coin, you know, the heads, and then also you can talk about the tail.
So I try to only leave it to two. The other thing is when I get, when I'm listening and I come back. A lot of times I'm like, no, but I'm like, Oh, like, no, but that doesn't come across that way. If someone's listening, it's, it sounds like I'm disagreeing and I'm not disagreeing. I'm actually like, like, I know.
And so there's a couple of things like that, that I pick up very quickly that I'm trying to correct. I don't, it's easier to get away from that on stage. Because you can do that with body and mannerisms and facial expressions. But when you are listening only on a platform that's audio, it doesn't come across.
If they look at the video, they can see that. So those are kind of a couple of lessons that I've learned. And I guess, one of the things I'm going to guess, there's some of them is like, Please strap yourself to the chair. Um, you bit bopping back and forth and, and ants in the pants. Um, one doesn't go over well with audio cause your audio is going in and out and no one can watch you because they're going to need, you know, something for vertigo.
Um, so, um, motion sickness tablet to actually watch you. So those are a couple of things that I watch on guests that way. And just when you say future guests. I really look a lot on LinkedIn and how people are posting and things along those lines. So, cause people will give me guests, but if they're not writing about it, speaking about it, I don't listen to them on other podcasts and other shows speaking that way.
I won't have them on my show because it's about heart. And soul and leadership and core values and things like that. And it's just not going to resonate with my audience. They might be perfect for another audience or another show. They're just not going to be perfect for Soulful CXO.
[00:23:52] Marco Ciappelli: Yeah, makes sense.
Although I have to say, I've been very surprised by some people coming on the show, given these are Maybe academic that they know how to talk, but they're like, Oh, this is my first podcast. And I'm like, Oh shit. And then, I mean, it's not that I'm interviewing anyone, but then I'm like, wow, you're natural.
Some other than maybe I had experienced. It's like, I'm pulling teeth here. And so, you know, you never know, but I like the idea that you. And, and, uh, and have a really good selection for your guest. Do you ever get tempted to, to tell different stories? Like, Oh my God, I kind of like me. I have like two shows.
So one doesn't have anything to do with the other. Cause I just need to tell more stories.
[00:24:49] Rebecca Wynn: Um, yes. I would tell you that one of the things I did a show on myself. Not really a show myself, but what I did when I look at the holiday season, I went ahead and I did, um, it's like 17 minutes it's on audio, but it's a story of a famous woman spy during the revolutionary war.
And I released that on July 4th. You can go back and listen to that. So there's stories like that, that I really like that are like, Oh, that's kind of cool. So I was like, almost like the history channel and you're like, Or like Paul Harvey, maybe people won't know who he is, but like the other side of the story.
And then I do have one where like book reviews that I said, that's a sideshow I'd like to do at some point in time where, you know, some of these really cool books are out there that at least cool to me, you know, They're three, five or seven minute, kind of like these really cool recaps of the, these books that you can go ahead and hear.
That's another one that I'd like to do, um, in the future, whether it's even like Soulful CXO, you know, book review or something like that. I don't want to name book review. That'd be too boring. And have those released like on every Thursday, the show.
[00:25:58] Marco Ciappelli: Yep. Very cool. I feel like when, when people love to tell a story that They also like to listen to those like I'm addicted to audible and as much as I love reading It's easier to listen and I can pay attention even if you know, I'm walking the dogs But you capture certain things in a in a different way.
I mean your your your senses are Use differently than when you're reading in a, in a room where there is no noise. If you're moving around, it's hard to pay attention. So I think you need to do a little bit more of a hard job to, like you say, you know, talk slower and maybe take pauses and do all those things.
Talking about this technique. Um, I know that a lot of people in the audience. Are thinking right now, hmm, I want to start a podcast. So, uh, a couple of tips of someone that maybe want to start a podcast, uh, do they need to focus on the tech, on the stories, on... On the guest, on the promotion, what...
What tips would you give?
[00:27:08] Rebecca Wynn: I would say really start on the why. Why do you really want to do a podcast? Because it's not easy. I probably spend 15, 16 hours easily a week when I go ahead and I'm doing a show and that's just looking about guests and, and like you said, Going ahead and getting, um, letters out to people and things along those, all those communications, then to go ahead and prepare the show is a couple hours.
This is separate. Then to have the guests on the show and cut it and all that kind of stuff. And so usually end to end, most of my shows probably now take about six hours. It probably took longer, but a good six hours. And then obviously you guys come over top. So there's a lot of time, sweat and tears in it.
And. I don't get paid. If there's a sponsor out there, please go ahead and reach out to us. I'd love to have a sponsor and have ads. We're here. So that's the thing is, is really what is the why. I think as sometimes people are going, you have a podcast. It's so great. All that kind of stuff. It is great because I like to meet people and I like to have stories, but it's 100 percent out of my pocket.
And it's 100% You know, time sensitive along those lines for time along those lines. So really ask the why is it rather that you like to be on a podcast, you'd like to be on a panelist, you'd like to speak in a group before you jump into this. And I, I was a speaker for years. I did Toastmaster, double Toastmaster.
That's how I started out getting in speaking. Then I was able to go ahead and be a panelist. Then I went ahead and then I started being in Keynote, which is a whole different. realm together. And it had been on my heart for years to at least co host podcasts. That's when I got an opportunity to co host a couple of shows on bright talk and things along those lines.
Then I got to go ahead and host panels on bright talk. Then I wanted to take the leap and at least, can I do a series? And I did meet with a company to be able to do a series during COVID. COVID ended. So that series did not go live. That at least got my feet wet into going through that journey. So it was a long journey.
It wasn't like from, I'm just going to do a podcast overnight and not go through that pathway. But that's one thing too, who really, what is it that you want to accomplish? Why do you want to accomplish? And who do you want to reach? Because there's, I would tell you, it can be. Disheartening. I've had conversations with you.
Um, it's hard to build up an audience. No one's going to be Joe Rogan overnight. I, I don't know if I want to be Joe Rogan that has its own problems that way. I'm just saying, if you have 2 million followers, there's a lot of time, effort. There's a lot of things in there trying to figure out social media that changes.
Every other second. If you have the secret sauce out there, please reach out to me and Marco cause we'd love to hear it. But that changes all the time. Audiences are with you sometimes, not with you sometimes. But if you have it, like for me, my heart is if there's one life out there that I can make a positive ripple effect and make their life better today, make the people's life around them better because it made them better and has that pop.
Positive generational ripple effect. I might never know that actually. I've had four people reach out to me personally. I've been one of the lucky ones who've told me how that's positively impacted them and their life and their career and their family. I've been very fortunate that way. That's the bigger piece for me.
And that's why I do my show every single week. Um, it takes a lot of effort, but I don't want to miss anybody. And that's why my commitment has been every week. But I asked for the why first, I think. That is the critical. That's that's me. I would start out with the why. The rest of it will come, but ask yourself why?
[00:30:44] Marco Ciappelli: Yeah, I guess you can always Google what kind of mic you need and what kind of web hosting podcast platform you want to use. But yeah, I agree. If you don't have the why, it's... Too much of a commitment. It's like writing a book and I'm not just saying it. Podcasting is hard. I think every storytelling is hard.
If you include that, as I like to include in my show, anything, um, tomorrow I'm going to have a singer songwriter because they tell a story with songs and music and you play the trombone. So, you know, music, that's a story as well. Concerto, uh, you know, before the radio, the TV and everything else. Music was even more important than probably what it is nowadays.
And it's a story and it takes time. That's the thing. It's like,
[00:31:39] Rebecca Wynn: sounds like your conversation with me last week.
[00:31:41] Marco Ciappelli: Exactly. It takes time and I know many people that decide, you know, I don't have time. It's much easier to be a guest. I'm not saying it's easy. You need to be really a good guest as well. You're telling stories as well, actually, you're telling more story yourself than, than on the other side.
We're. Gotta be good listener and, uh, and good in interacting with the story, but you know, you show up, the mic works, the mic doesn't work, maybe yes, no, and you're, you're done. When you're doing the podcast, there is so much work behind it. And I am so glad that you put the why. In front of everything because that's the why goes in front of everything on anything you do in life I mean you want to be a good tennis player Well, you better have a good why because there's gonna be a lot of training playing golf Unless you just want to go and hit a couple of balls if you can hit the balls anyway um, let's finish with um
a reason why people should listen to your show, your why, again, although I think you've said plenty, plenty. And if you're looking for, um, some particular kind of, uh, guest, it's your two minutes for your teaser that I gladly give to you and, uh, and then we'll close.
[00:33:04] Rebecca Wynn: Yeah. So full CXO. Always about learning from thought leaders in their field as well as book writers.
And it might even be people who are in HR might be people who about branding. It might be people who are like Teresa Payton, the first female White House CIO. You got to listen to that story. It's pretty amazing. She almost didn't take that call phished. I won't tell you more. That's your teaser. But their leadership, how did they learn how to lead?
How did they learn how to get, Over imposter system, um, syndrome. How to go ahead and what core values. What about their health resiliency? How does that affect their family? How do they make career choices? How do they make life choices? That's what the show is all about. So you don't have to be a technologist.
You don't have to be in business. You don't have to be in finance. You can have your own business. You can be a stay at home mom, a stay at home dad. You can be retired. You can go ahead and be in high school. You can be in college. If you're on this journey, Which we all are and you want to be the best CEO of your life and you want to come from a core values perspective that you're going to be a positive ripple effect in the world.
These are your people and I am your person through the Soulful CXO.
[00:34:30] Marco Ciappelli: And that's how you do it, fellas. Speaker keynote quality. You can tell that you have that experience. You took those minutes and you made it count. And I hope truly that you that are listening or watching on on YouTube, uh, enjoyed this conversation.
Maybe you took. Something positive out of it. Maybe you don't agree with everything, but that's not my goal. My goal is to inspire with my guests. And, and I think we are on the same wavelength right here with the, with Rebecca and, uh, yeah, if you got more question than answer before we started, that's, that's a good thing.
I love when people. Ask questions to themselves and to others and the way to get better in life or at least try So if you enjoy this subscribe to audio senior podcast check out of course Rebecca's show the soulful cxo on itsp magazine, there'll be notes to connect with rebecca to the show to The social media because she has quite a large amount of followers and there is clearly a reason for that So you should follow too.
That's it. Rebecca. Thank you. So so much. We're gonna say
[00:35:50] Rebecca Wynn: thank you so much It was a pleasure to be
[00:35:51] Marco Ciappelli: here. All right. Bye everybody. Stay tuned for the next story on audio signal podcast Take care